MISHRA , Rashmi; VARSHNEY , Deepika; KAYUSI , Fredrick. A study on the factors influencing sustainable social media consumption among Generation Z through sustainability, ease of use, trust, social influence, and subscription convenience concerning YouTube Streaming. Salud, Ciencia y TecnologĂ­a - Serie de Conferencias, [S. l.], v. 3, p. .1395, 2024. DOI: 10.56294/sctconf2024.1395. DisponĂ­vel em: https://conferencias.ageditor.ar/index.php/sctconf/article/view/1395. Acesso em: 17 aug. 2025.