Chakkaravarthy Kumaresan R, Chandramohan S. Analyzing the impact of brand resonance on consumer purchase intentions for fast moving consumer goods: an empirical study. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2024 Jan. 1 [cited 2025 Apr. 5];3:912. Available from: https://conferencias.ageditor.ar/index.php/sctconf/article/view/858