The Role of Cultural and Ethnic Identity in Contemporary Media Dynamics: Market Potential and Influence
DOI:
https://doi.org/10.56294/sctconf20251459Keywords:
folk religion, traditional culture, social groups, social communications or social institutions, ethnic identity, information warfareAbstract
Introduction: The research aims to elucidate the role of the media and the media market in the contemporary geopolitical landscape, both at the global and national levels. This will be achieved by examining the media’s potential to contribute to conflict within ethnic and cultural identity patterns and the formation and persistence of these patterns.
Methods: The foundation of research consists of hypotheses, notions, concepts, and terminology devised in the field of globalisation and geopolitics and inseparable from national-cultural identity. Moreover, systemic, synergetic, dialectical, comparative, socio-cultural, and civilisational approaches constitute the methodological apparatus of the research.
Results: Findings demonstrate that media products, as well as the media market itself, represent a resource considerably contributing to ethnic conflict mobilisation. In mass communication, social actors put all efforts into presenting their peace/conflict projects as beneficial ones to society. The findings also suggest that today, studies in media, journalism, and contemporary do not pay much attention to critical assessment of the role of news media in propaganda production and distribution on the basement of narratives within the domain of ethnic and cultural identity. Thus, the evident need for filling this research gap is stressed.
Conclusions: In the current conditions, the media market has grown and transformed into a full-blown and inherent constituent of postclassical geopolitics. The issue concerning how culture’s symbolic capital functions in the information/media realm is increasingly becoming more than just an abstract theoretical one; it is becoming strategically important from a geopolitical standpoint.
References
Bloch A, Solomos J. Race and ethnicity in the 21st century. Palgrave Macmillan; 2009. https://doi.org/10.1007/978-1-137-07924-4
Arapoglou E, Kalogeras Y, Niman J. Racial and ethnic identities in the media. Palgrave Macmillan; 2016. https://doi.org/10.1057/978-1-137-56834-2
Mann M. Cultural interaction and the development of ethnic identity: External elements in the construction and demise of ethnicity. In Proceedings of Athens Institute for Education and Research, 14th Annual International Conference on International Studies; 2016. Available in: http://surl.li/neiopv
Taras Ya, Yaremchuk V. “In the footsteps of long-ago Africa” an unknown manuscript of Yuriy Shumovsky. East European Historical Bulletin. 2023;29:22–34.
Curran J, Seaton J. Power without responsibility: Press, broadcasting and the Internet in Britain. Routledge; 2018. https://doi.org/10.4324/9781351212298-12
Fandy M. Civil war of words: Media and politics in the Arab world; 2007. Praeger. https://doi.org/10.5040/9798400605048
Taras Ya, Yaremchuk V. The lost descendants of the “People of God” in West Africa (to the 115th anniversary of the birth of Yuriy Shumovsky). Orientalism. 2023;92:269–294. https://doi.org/10.15407/skhodoznavstvo2023.92.269
Schmitt O. When are strategic narratives effective? The shaping of political discourse through the interaction between political myths and strategic narratives. Contemporary Security Policy. 2018;39(4):487–511. https://doi.org/10.1080/13523260.2018.1448925
Taras Ya, Yaremchuk V. The winter cycle of holidays of the calendar rituals of Ukrainians in the ethnographic and theological studies of Yury Shumovskyi. Pages of History. 2023;56:209–220.
Buccitelli A. Race and ethnicity in digital culture: Our Changing Traditions, Impressions, and Expressions in a Mediated World. 2 vol. Praeger; 2017. https://doi.org/10.5040/9798216003953
Levo-Henniksson R. Media and ethnic identity: Hopi views on media, identity, and communication. Routledge; 2007. https://doi.org/10.4324/9780203941492
Härpfer С, Wagner G. Neo-Kantianism and the social sciences: From Rickert to Weber. In: New Approaches to Neo-Kantianism. (pp. 171–185). Cambridge University Press; 2015. https://doi.org/10.1017/CBO9781139506717.009
Sprinzak E. Weber's Thesis as an Historical Explanation. History and Theory. 1972;11(3):294–320. https://doi.org/10.2307/2504682
Berger PL, Luckmann T. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Anchor Books; 1966.
Martinelli M. Georg Simmel’s life and form. Routledge; 2018. https://doi.org/10.4324/9781315163802-4
Maxwell A. Primordialism for Scholars Who Ought to Know Better: Anthony D. Smith’s Critique of Modernization Theory. Nationalities Papers. 2020;48(5):1-17. https://doi.org/10.1017/nps.2019.93
Shytyk L, Akimova A. Ways of transferring the internal speech of characters: Psycholinguistic projection. Psycholinguistics. 2020;27(2):361–384. https://doi.org/10.31470/2309-1797-2020-27-2-361-384
Cottle S. Ethnic minorities and the media: Changing cultural boundaries. Open University Press; 2000.
Behm-Morawitz E. Media use and the development of racial and ethnic identities. In Bulck, J. (Ed.), The International Encyclopedia of Media Psychology. Wiley-Blackwell; 2020. https://doi.org/10.1002/9781119011071.iemp0083
Mykhalchuk N, Levchuk P, Ivashkevych E, Nabochuk A. Dynamic models of multilingualism on the territory of Western Ukraine. Psycholinguistics. 2023;33(2):114–144. https://doi.org/10.31470/2309-1797-2023-33-2-114-144
Yang J, Rojas H, Wojcieszak M, Aalberg T, Coen S, Curran J, … Tiffen R. Why are “others” so polarised? Perceived political polarisation and media use in 10 countries. Journal of Computer-Mediated Communication. 2016;21(5):349–367. https://doi.org/10.1111/jcc4.12166
Kamalipour Y, Snow N, Bagdikian B. War, media, and propaganda: A global perspective. Rowman & Littlefield Publishers; 2004.
Black J. Rethinking geopolitics. Indiana University Press; 2024. https://doi.org/10.2307/jj.13167864
Zahoor M, Sadiq N, Media and armed conflicts: An overview. NUST Journal of International Peace and Stability. 2021;4(1):70-80. https://doi.org/10.37540/njips.v4i1.80
Zollmann F. Bringing propaganda back into news media studies. Critical Sociology. 2019;45(3):329–345. https://doi.org/10.1177/0896920517731134
Mikail EH, Aytekin CE. The communicatıons and internet revolution in international relations. Open Journal of Political Science. 2016;6:345–350. https://doi.org/10.4236/ojps.2016.64031
Disinformation that kills: The expanding battlefield of digital warfare. Research Briefs, CBInsights. October 21, 2020. https://www.cbinsights.com/research/future-of-information-warfare/
Mishra D. Changing dimensions of information warfare. Vivekananda International Foundation. January 27, 2022. Available in: https://www.vifindia.org/article/2022/january/27/changing-dimensions-of-information-warfare
Seib Ph. Information at war: Journalism, disinformation, and modern warfare. Polity; 2021.
Henriksson A. Propaganda unmasked: Analysing tactics in modern political warfare: Political and economic warfare, propaganda tactics, covert operations, disinformation campaigns, proxy wars, and media manipulation. GRIN Verlag; 2023.
Deutsch K. External Involvement in Internal War. In H. Eckstein, ed, Internal War, Problems and Approaches; 1964. New York, NY: Free Press of Glencoe.
Seethaler J, Karmasin M, Melischek G, Wohlert R. Selling war: The role of the mass media in hostile conflicts from World War I to the “War on Terror”; 2013. Intellect.
Kurtis G. The ethnic conflicts and mass media. Journal of Liberty and International Affairs. 2018;4(1): 58-74.
Tourmani R. The role of Facebook in the Syrian uprising. Southern Illinois University; 2016.
Gibson S, Lando A. (Eds.). Impact of communication and the media on ethnic conflict. Information Science Reference; 2015. https://doi.org/10.4018/978-1-4666-9728-7
Troszyński M, El-Ghamari M. A great divide: Polish media discourse on migration, 2015–2018. Humanities and Social Sciences Communications. 2022;9:27. https://doi.org/10.1057/s41599-021-01027-x
Moisi D. The geopolitics of emotion: How cultures of fear, humiliation, and hope are reshaping the world. Anchor; 2009.
Robinson P. Media empowerment vs. strategies of control: Theorising news media and war in the 21st century. Neue Folge. 2014;61(4):461–479. https://doi.org/10.5771/0044-3360-2014-4-461
Robinson P. War and media since 9/11. European Journal of Communication. 2019;34(5):557–563. https://doi.org/10.1177/0267323119875251
Kurum B. The role of media in shaping political and socio-economic narratives. GRIN Verlag; 2007.
Wachanga N. Cultural identity and new communication technologies: Political, ethnic and ideological implications. Information Science Reference; 2011. https://doi.org/10.4018/978-1-60960-591-9
Powers Sh. The geopolitics of the news: The case of the Al Jazeera Network (PhD thesis). University of Southern California; 2009.
Fromm E. The Anatomy of Human Destructiveness. Holt, Rinehart and Winston, inc; 1973. http://surl.li/yxuive
Chadwick A. The hybrid media system: Politics and power. Oxford University Press; 2013. https://doi.org/10.1093/acprof:oso/9780199759477.001.0001
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Volodymyr Diakiv, Oleksii Koval, Inesh Kdyrova, Iryna Voitenko (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.
