Trivial content on social media from the point of view of a number of young people in Arab countries

Abstract

The current research aimed to identify trivial content on social media from the point of view of a number of young people and the degree of spread of trivial content on social media in a number of Arab countries, as well as the differences in the spread of trivial content according to the different variables (gender, specialization, country). Accordingly, the researcher built a scale for trivial content on social media, consisting of (25) statements, the psychometric properties of which were verified for validity and reliability, and were applied to a sample of (1500) young people in a number of Arab countries (Iraq, Syria, Egypt, Saudi Arabia). After analyzing the results, the study concluded that there are statistically significant differences in the perception of the research sample members of the spread of trivial content on social media according to the difference in the gender variable in favor of females, in favor of theoretical specializations, and in favor of Saudi Arabia. Trivial content is widespread in Saudi Arabia, as Saudi Arabia is one of the countries from which many trivial contents originate and spread across countries, and that content makers on social media are exploited by companies specialized in marketing and promoting some ideas, meaning that it has become a means Easy and cheap to achieve certain goals, and many recommendations and suggestions were made.