Quality management and marketing for the development of international markets - case of the Agro Tem. Corp company and regulations

Abstract

Quality management and marketing are essential elements for the development of international markets, especially for companies such as Agro Tem. Corp., which operates in the agro-industrial sector. This approach includes the adoption of quality standards that not only satisfy local regulations, but also meet international demands, through strategies that promote the export of food products and their derivatives. To carry out this research, surveys and interviews were conducted in order to obtain additional information for further analysis. Both a digital and in-person approach were used, applying scientific, analytical, deductive, inductive and bibliographic methods, in addition to techniques such as direct market observation. The results obtained have made it possible to outline a consumer profile that identifies the products with the greatest acceptance and those with unsatisfied demand. It has been observed that the local population is willing to accept imported products, as long as they comply with health and quality standards, as well as with the health parameters required by the safety protocols established by federal regulations in the United States. It is therefore crucial to develop strategies to boost this sector. The decision was made to design an export plan consisting of four phases, covering everything from the departure of the company's products to their arrival at the final consumer. This approach facilitates the formulation of strategies that integrate product standardisation and the satisfaction of the needs of this market.