VIMALADHEVI, N.; THAIYALNAYAKI , M. Influence of reference groups of brand connectivity of consumers. Salud, Ciencia y Tecnología - Serie de Conferencias, [S. l.], v. 3, p. 909, 2024. DOI: 10.56294/sctconf2024909. Disponível em: https://conferencias.ageditor.ar/index.php/sctconf/article/view/861. Acesso em: 7 jul. 2025.