Enhancing competitive advantage through digital innovation and organisational culture in the logistics sector
DOI:
https://doi.org/10.56294/sctconf2024.1165Keywords:
organisational culture, logistics entrepreneurship, logistics chain, digital transformation, innovative activityAbstract
Introduction: The modern logistics sector is rapidly changing under the influence of digital technologies. The use of innovative digital technologies can significantly increase efficiency, reduce costs and improve customer service. Objectives: Formation of a comprehensive theoretical approach to the impact of innovation transfer and organizational culture on improving logistics processes and achieving sustainable competitive advantages in the context of digital transformation. Methods: Empirical research methods include analysis and synthesis, SWOT analysis, grouping method, abstraction, and generalisation. Results: The study analyses the impact of digital transformation on logistics processes, examines the main trends and technologies that promote the digital transformation of logistics chains, assesses the impact on the efficiency and productivity of logistics processes, determines the significance of innovation in developing logistics strategies and enhancing companies' competitiveness, and outlines the factors that contribute to innovative activity in logistics companies. The influence of technological changes on digital competitiveness is substantiated based on the IMD World Digital Competitiveness Ranking indicators for 2023. Countries worldwide are grouped according to their level of digital competitiveness, the impact of education, the implementation of innovations, and their readiness for transformational changes. The impact of innovation transfer on the competitive advantages of the logistics company Amazon is studied. Critical aspects of the organisational culture of digital transformation in modern conditions are outlined. A SWOT analysis of digital transformation in the logistics business is presented using the example of "Nova Poshta." Opportunities and threats to logistics entrepreneurship regarding competitive advantages in digital transformation are identified. Conclusions: The main directions of digital transformation for a logistics company are highlighted.
References
Mironova N, Koptieva H, Liganenko I, Sakun,A, Chernyak D. Modeling the selection of innovative strategy for development of industrial enterprises. WSEAS Transactions on Business and Economics 2022; 19: 278-291. https://doi.org/10.37394/23207.2022.19.26
Bielialov T, Kalina I, Goi V, Kravchenko O, Shyshpanova N. Global experience of digitalisation of economic processes in the context of transformation. Journal of Law and Sustainable Development 2023; 11(3): art. no. e0814. https://doi.org 10.26668/businessreview/2023.v8i6.2041
Rojas-Garcia JA, Elias-Giordano C, Quiroz-Flores JC, Nallusamy S. Profitability enhancement by digital transformation and canvas digital model on strategic processes in post-Covid-19 in logistics SMEs. Social Sciences Humanities Open 2024; 9: 100777. https://doi.org/10.1016/j.ssaho.2023.100777
Bayarcelik EB, Bumin Doyduk, HB. Correction to: Digitalization of Business Logistics Activities and Future Directions. In Contributions to Management Science. Springer International Publishing 2020; p. C1. https://doi.org/10.1007/978-3-030-29739-8_31
Parhi S, Joshi K, Gunasekaran A, Sethuraman K. Reflecting on an empirical study of the digitalisation initiatives for sustainability on logistics: The concept of Sustainable Logistics 4.0. Cleaner Logistics and Supply Chain 2022; 100058. https://doi.org/10.1016/j.clscn.2022.100058
Al-Khalidi KI. Exploring the Dynamics of Technological Innovation in Contemporary Environments and their Impact on Logistics Management Efficiency: An Empirical Study. Doslidzhennya dinamiki tehnologichnih innovacij u suchasnih seredovishah ta yih vplivu na efektivnist upravlinnya logistikoyu: empirichne doslidzhennya International Journal of Technology, Innovation and Management (IJTIM) 2023; 3(2): 60–72. https://doi.org/10.54489/ijtim.v3i2.289
Bae SH, Saberi S, Kouhizadeh M, Sarkis J. Evaluating blockchain technology adoption in multi-tier supply chains from an institutional entrepreneurship theory perspective. Transportation Research Part C: Emerging Technologies 2024; 160: 104510. https://doi.org/10.1016/j.trc.2024.104510
Melanie Pfaff Y, Judith Wohlleber A, Munch C, Kuffner C, Hartmann E. How digital transformation impacts organisational culture – a multi-hierarchical perspective on the manufacturing sector. Computers Industrial Engineering 2023;109432. https://doi.org/10.1016/j.cie.2023.109432
Rodriguez-Gonzalez RM, Madrid-Guijarro, A, Maldonado-Guzman, G. Digital organisational culture and absorptive capacity as precursors to supply chain. Journal of Cleaner Production 2023; 138411. https://doi.org/10.1016/j.jclepro.2023.138411
Ghafoori A, Gupta M, Merhi MI, Gupta S, Shore AP. Toward the role of organisational culture in data-driven digital transformation. International Journal of Production Economics 2024; 271: 109205. https://doi.org/10.1016/j.ijpe.2024.109205
Tiwari M, Bryde DJ, Stavropolou F, Dubey R, Kumari S, Foropon C. Modelling supply chain Visibility, Digital Technologies, environmental dynamism and healthcare supply chain Resilience: An organisation information processing theory perspective. Transportation Research Part E: Logistics and Transportation Review 2024; 188: 103613. https://doi.org/10.1016/j.tre.2024.103613
Jahn C, Kersten W, Ringle. Digitalization in Maritime and Sustainable Logistics: City Logistics, Port Logistics and Sustainable Supply Chain Management in the Digital Age. In Proceedings of the Hamburg International Conference of Logistics 2017; 24. https://doi.org/10.15480/882.1446
Osorio-Gomez CC, Herrera RF, Prieto-Osorio JM, Pellicer E. Conceptual model for implementation of digital transformation and organizational structure in the construction sector. Ain Shams Engineering Journal 2024; 102749. https://doi.org/10.1016/j.asej.2024.102749
Kusuma AR, Syarief R, Sukmawati A, Ekananta A. Factors influencing the digital transformation of sales organisations in Indonesia. Heliyon 2024; 10(5): Article e27017. https://doi.org/10.1016/j.heliyon.2024.e27017
Koval V, Mikhno I, Tamosiuniene R, Kryshtal H, Kovalenko-Marchenkova Y, Gui H. Ensuring sustainable consumption behaviours in circular economy engagement. Transformations in Business and Economics 2023; 22(2): 161-177. https://etalpykla.vilniustech.lt/handle/123456789/115576
Dvigun A, Datsii O, Levchenko N, Shyshkanova G, Platonov O, Zalizniuk V. Increasing ambition to reduce the carbon trace of multimodal transportation in the conditions of Ukraine's economy transformation towards climate neutrality. Science and Innovation 2022; 18(1): 96-111. https://doi.org/10.15407/scine18.01.096
Belhadi A, Venkatesh M, Kamble S, Abedin MZ. Data-driven digital transformation for supply chain carbon neutrality: Insights from cross-sector supply chain. International Journal of Production Economics 2024; 270: 109178. https://doi.org/10.1016/j.ijpe.2024.109178
Kryshtal HO. The Role of Logistics in the Development of Agriculture of Ukraine in the War Conditions. Science and Innovation 2023; 19(2): 73-82. https://doi.org/10.15407/scine19.02.073
Amazon 2024. Official website of Amazon. https://www.amazon.com/
Nova Poshta 2024. Official website of Nova Poshta https://novaposhta.ua/
WEF. The digital transformation of logistics: Threat and opportunity. Tralac Trade Law Centre 2016. https://www.tralac.org/news/article/8895-the-digital-transformation-of-logistics-threat-and-opportunity.html
IMD. World Digital Competitiveness Ranking - IMD business school for management and leadership courses. IMD business school for management and leadership courses 2023 https://www.imd.org/centers/wcc/world-competitiveness-center/rankings/world-digital-competitiveness-ranking/
Tebenko V, Kutsai N, Shashyna M, et.al. Digital Transformation in Business: The Impact of Technology on Efficiency, Innovation and Competitiveness. Economic Affairs 2024; 69(1). https://doi.org/10.46852/0424-2513.1.2024.32
Nova Post. Nova Post Poland. Investors 2024. https://novapost.com/uk-ua/more/for-investors
Dubey R, Bryde DJ, Blome C, et.al. Alliances and digital transformation are crucial for benefiting from dynamic supply chain capabilities during times of crisis: A multi-method study. International Journal of Production Economics 2024; 109166. https://doi.org/10.1016/j.ijpe.2024.109166
Kusuma AR, Syarief R, Sukmawati A, Ekananta A. Factors influencing the digital transformation of sales organisations in Indonesia. Heliyon 2024; 10(5): Article e27017. https://doi.org/10.1016/j.heliyon.2024.e27017
Hofmann E, Rusch M. Industry 4.0 and the current status as well as future prospects on logistics. Computers in Industry 2017; 89: 23-34. https://doi.org/10.1016/j.compind.2017.04.002
Queiroz MM, Pereira SCF, Telles R, Machado MC. Industry 4.0 and digital supply chain capabilities: A framework for understanding digitalisation challenges and opportunities. Benchmarking: An International Journal 2021; 28(5): 1761-1782. https://doi.org/10.1108/BIJ-12-2018-0435
Scholten K, Sharkey Scott P, Fynes B. Mitigation processes – antecedents for building supply chain resilience. Supply Chain Management: An International Journal 2014; 19(2): 211–228. https://doi.org/10.1108/scm-06-2013-0191
Tjahjono B, Esplugues C, Ares E, Pelaez G. What does Industry 4.0 mean to Supply Chain? Procedia Manufacturing 2017; 13: 1175–1182. https://doi.org/10.1016/j.promfg.2017.09.191
Published
Issue
Section
License
Copyright (c) 2024 Viktoriia Karp, Iaroslav Burko, Iryna Murenets, Volodymyr Polynyak, Ihor Krysovatyy (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.
