Social Exclusion and Consumer Preference for Crowded Shopping Environments: The Moderating Role of Time Perspective

Authors

DOI:

https://doi.org/10.56294/sctconf2024.1284

Keywords:

Social Exclusion, Consumer Behavior, Retail Crowding, Time Perspective, Social Connectedness

Abstract

Introduction: This study investigates how social exclusion influences consumer preferences for crowded shopping environments and examines the moderating role of time perspective. Specifically, it explores the mediating role of social connectedness and how present hedonism and fatalism impact these preferences.
Methods: Three experimental studies tested the hypotheses. Participants were randomly assigned to social exclusion or inclusion conditions, and their preferences for crowded environments were measured. Time perspective (present hedonism and fatalism) and social connectedness were also assessed.
Results: Results show that socially excluded consumers prefer crowded environments to fulfill their social connectedness needs. Present hedonism intensifies this preference, while present fatalism diminishes it. The findings demonstrate the significant role of social exclusion and time perspective in shaping consumer behavior.
Practical Implications: These findings provide actionable strategies for retailers to design environments that address the psychological needs of socially excluded consumers. Retailers can use these insights to create targeted marketing strategies, especially in a post-pandemic context, where social interactions are evolving.
Originality/Value: This study offers new insights into the psychological mechanisms behind consumer behavior in response to social exclusion. By integrating Belongingness Theory and Time Perspective Theory, it deepens the understanding of how social exclusion drives consumer preferences for crowded environments, highlighting the moderating effects of present hedonism and fatalism

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Published

2024-10-29

How to Cite

1.
Mudiyappan CR. Social Exclusion and Consumer Preference for Crowded Shopping Environments: The Moderating Role of Time Perspective. Salud, Ciencia y Tecnología - Serie de Conferencias [Internet]. 2024 Oct. 29 [cited 2024 Nov. 21];3:.1284. Available from: https://conferencias.ageditor.ar/index.php/sctconf/article/view/1284