Examining marketing approaches and overcoming challenges in the cashew nut processing sector of tamil nadu: a comprehensive review
DOI:
https://doi.org/10.56294/sctconf2023566Keywords:
Marketing Strategies, Challenges of Cashew Nut, Processing Units, Cashew Nut in Cuddalore District, Marketing ChallengesAbstract
Tamil Nadu stands as one of India's leading cashew nut producers and processors, driven by robust export potential and domestic demand. In Cuddalore district alone, approximately 675 cashew nut processing units are scattered across the region. These mills predominantly rely on manual labor, offering substantial employment prospects for rural communities. However, the well-being and health of the workers in these processing units are often bargained for the old-style tools and paraphernalia. Remarkably, research regarding occupational health and the ergonomic aspects of work equipment within these SM (Small & Medium) cashew nut dispensation units in Cuddalore district has been conspicuously scarce. This study seeks to evaluate the existing working conditions concerning the musculoskeletal health of cashew workers in these units, shedding light on an underexplored area. The researcher has meticulously gathered and analyzed 92 reviews pertaining to cashew nut processing units, categorizing 35 of them into seven key themes: the concept of cashew processing units, the cost associated with processing units, perceived industry pressures and challenges, compatibility and customer influence, digital marketing strategies and mediums, financial performance within cashew nut processing units, and the acceptance of technology models.
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