Investigating the influence of internal corporate social responsibility (ICSR) on work commitment and performance of employees of automobile companies in Chennai
DOI:
https://doi.org/10.56294/sctconf2024893Keywords:
Internal CSR Practices, Work Commitment, Performance, Labour Practices, Recognition & Rewards Programs, Diversity & Inclusion Initiatives, Automobile CompaniesAbstract
As the automobile sector continues to evolve, the dynamics of employee engagement, commitment, and performance become crucial considerations for sustained success. Understanding how internal CSR practices influence employee behaviours and outcomes is essential in navigating the unique challenges and opportunities within this dynamic sector. This research seeks to explore these dimensions, aiming to bridge the existing knowledge gap and provide valuable insights for both academia and industry practitioners.
This study employs an exploratory and descriptive approach, utilizing a mixed research methodology that integrates both qualitative and quantitative methods. The population of employees working in Chennai's automobile companies is the focus of the study. A Convenience Sampling method was employed to select a sample of 150 Employees belong to Automobile Sector from various parts of Chennai district. A Structured Questionnaire was used to gather primary data. The researcher employed a combination of descriptive and inferential statistical techniques to analyse the collected data.
The study found that Internal CSR Practices have strong, positive and high relationship with Work Commitment and Performance of employees working in Select Automobile Companies. Male Employees have perceived more regarding the different Internal CSR Practices, have more positive Work Commitment and Performance of employees than their counter-part. ‘Labour Practices’ has stronger influence and ‘Recognition and Rewards Programs’ practice has weaker influence and ‘Diversity and Inclusion Initiatives’ Practice has no discernible impact on employees' performance in Select Automobile Companies. The study contributes to the ongoing discourse on the strategic internal CSR practice implementation in the automobile industry, offering actionable recommendations for companies to enhance employee commitment, and performance
References
1. Cohen S, Kamarck T, Mermelstein R. A global measure of perceived stress. Journal of health and social behavior. 1983 Dec 1: 385-396.
2. Farooq O, Payaud M, Merunka D, Valette-Florence P. The impact of corporate social responsibility on organizational commitment: Exploring multiple mediation mechanisms. Journal of business ethics. 2014 Dec; 125: 563-580.
3. Fnais N, Soobiah C, Chen MH, Lillie E, Perrier L, Tashkhandi M, Straus SE, Mamdani M, Al-Omran M, Tricco AC. Harassment and discrimination in medical training: a systematic review and meta-analysis. Academic Medicine. 2014 May 1; 89(5): 817-827.
4. Yousaf HQ, Ali I, Sajjad A, Ilyas M. Impact of internal corporate social responsibility on employee engagement: A study of moderated mediation model. International Journal of Sciences: Basic and Applied Research. 2016; 30(5): 226-243.
5. Cheah JS, Lim KH. Effects of internal and external corporate social responsibility on employee job satisfaction during a pandemic: A medical device industry perspective. European management journal. 2023 Apr 8. https://doi.org/10.1016/j.emj.2023.04.003
6. Munene EC, Mokamba JK, Oloko MA. The influence of internal corporate social responsibility on employee commitment in the banking sector: a survey of commercial banks in kisii town, Kenya, International Journal of Arts and Commerce. 2013.
7. Van der Wiele T, Kok P, McKenna R, Brown A. A corporate social responsibility audit within a quality management framework. Journal of business ethics. 2001 Jun; 31: 285-297.
8. Mory L, Wirtz BW, Göttel V. Factors of internal corporate social responsibility and the effect on organizational commitment. The International Journal of Human Resource Management. 2016 Jul 19; 27(13): 1393-1425.
9. Nikhath P, Fahmeeda Y. Analysis of Internal Corporate Social Responsibility Practices and its impact on Organisational Commitment of employees of public sector banks in Chennai. Journal of Emerging Technologies and Innovative Research. 2020 Nov; 7(11): 523-531.
10. Rangarajan G, Ganesan R. Analysis of Internal Corporate Social Responsibility and Its Impact on Work Performance of Employees Working in Pandyan Grama Bank in Tirunelveli District. Studies in Indian Place Names. 2020: 40(3).
11. Ekawati R, Prasetyo AD. The effects of internal corporate social responsibility on employees performance through organizational commitment in hospitality industry. In International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016) Atlantis Press 2016 Nov: 188-191.
12. Schuler DA, Cording M. A corporate social performance–corporate financial performance behavioral model for consumers. Academy of management Review. 2006 Jul 1; 31(3): 540-558.
13. Fassin Y, Thang NN. The impact of internal corporate social responsibility on organizational commitment: evidence from vietnamese service firms. International Business Management. 2016; 10(6): 784-792.
Published
Issue
Section
License
Copyright (c) 2024 K.P. Indhuja, M. Chandran (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.